Dateline Imports P/L is thrilled to announce the continued partnership with Jaye Edwards as the Australian brand ambassador for Parlux and Malibu C. A trailblazing entrepreneur and industry leader, Jaye is known for his eight thriving salons, a game-changing haircare line, and a cult social media following.
As the mastermind behind EdwardsAndCo, he’s reshaping global hair trends with his “future-proof” colour techniques and seamless blends, setting a new standard for luxurious, timeless hair.
Starting in March 2025, Jaye will lead the charge as the Australian brand ambassador for Parlux and Malibu C. He is also bringing Qiqi into his salons, expanding his cutting-edge service offerings.
Education, Innovation & Business Growth
Jaye will be creating expert educational content aimed at hairdressers, designed to boost business growth and increase revenue. With his work featured in Marie Claire and Vogue and his products lining Mecca’s shelves, Jaye has an unrivalled understanding of the industry. His mission? Helping stylists make 2025 their most successful year yet.
With an Instagram (@jaye_edwards) and TikTok (@jaye_edwards) following that spans the globe, Jaye will be sharing why he trusts Malibu C, Parlux, and Qiqi, providing firsthand insights on how these industry-leading brands have transformed his business and given his salons a competitive edge.
Malibu C – Because Your Clients Use Water
What’s in your water? The hidden culprits behind colour fade, brassiness, dullness, and scalp issues often start at the tap. Malibu C’s 100% vegan remedies eliminate minerals, buildup, and impurities, giving hair movement, vibrancy, and true clarity.
Parlux – No #1 in Professional Dryers, Worldwide
Backed by 45 years of expertise, Parlux hair dryers are powerful, lightweight, and designed and made in Italy to meet the highest professional standards for everyday salon use.
- Made in Italy for unparalleled styling
- Optimised power, heat, and ergonomic design for flawless results
- NEW Parlux Ethos – the future of styling, with unmatched digital power and performance
Qiqi – The Art of Science & Hair Control
Hair is an art form, and Qiqi’s salon-grade hair control and care products are designed to push creative boundaries.
- Groundbreaking formulas for permanent texture modification, even on coloured or chemically treated hair
- No damage, no compromise – just high-performance results
- Qiqi Hair Controller Treatment – delivering unparalleled shine without stripping colour
Q&A with Jaye Edwards – Why These Brands?
To give more insight into his partnership with Dateline Imports P/L and his experience with Parlux, Malibu C, and Qiqi, Jaye shares why these brands are essential for hair professionals. From his favourite products to expert tips for salon success, here’s what he had to say.
Why do you love Parlux, and why did you agree to be an ambassador?
“The Parlux Hair Dryer is quiet and lightweight but still very powerful. It creates a shiny, glossy finish, and has settings that set it apart from other hair driers on the market, I love the option to lock the settings on the new Ethos Dryer!”
Why is Malibu C a must-have for you?
“Malibu C is so easy to use and understand. The cleansing products, like Malibu C Colour Pigment Remover, cleanse the hair so effectively without altering the natural colour or damaging the hair.”
Why are these brands the perfect fit for your salons?
“The products are widely used and so easy to understand. They’re useful for before services and make colouring a much smoother and easier process. They are also easy for clients to use, such as the Malibu C Hard Water Treatment, at home and easy to recommend.”
Favourite go-to products?
“The Malibu C Hard Water Hair Treatment and the Parlux Ethos Hair Dryer.”
Qiqi is a new service for you, how do you see this as a benefit?
“The Qiqi Hair Controller Hair Treatment is easy to use while also creating such a beautiful shine. It isn't damaging to the hair and is more flexible with hair colour as it doesn't strip or damage the colour.”
Dateline Imports – Elevating Hairdressing for Over 45 Years
With over four decades of expertise, Dateline Imports P/L is committed to innovation, education, and empowering stylists. Partnering with Jaye Edwards, we continue to push industry boundaries, shaping the future of hairdressing.
Here’s to bold creativity, unstoppable innovation, and salon success in 2025!
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