Born in 1992 in Italy, from a concept developed by Maria Antonietta Diodato, Screen is used by qualified haircare professionals in 68 countries. Screen is an elite, high-performance haircare and colour brand producing endless opportunities for creativity. Exclusively for professional use, Screen’s colour range is a nuanced collection of modern to trendy, characterised by high performance and specially selected ingredients to create a wide range of colour categories for every colour preference or need.
DORADO CREAM
A range of bright, natural looking, reflective colour in 97 shades. PPD-free, micro particles of 24K gold and formulated to create classy, sophisticated, contemporary colour. Maximum coverage with brilliant colour, Dorado is all the modern hairstylist will ever need.
10 MIN DORADO
Specifically formulated to create an exceptionally fast result, this permanent colour range only requires 10 minutes for the service, ensuring minimum time for clients and maximum income for salons. 10 min Dorado is PPD-free and includes a special 24K gold ingredient for maximum coverage with long lasting, simple to apply colour.
PUREASE CREAM
Enriched with pearl proteins and amino acids, this PPD-free, ammonia-free hair colouring cream provides superlative shine and brilliance with a protective colour made up of 67 shades. With maximum coverage of grey hair, Purease is a complete colouring system ideally suited for the creativity and needs of the professional hair stylist.
PUREASE TONER
Purease Toner is a 12 shade toning cream, which is ammonia and PPD-free with pearl protein ingredients. Modern, versatile and ideal for perfecting each shade of natural, blonde, bleached or lightened hair, Purease Toner provides a creative approach to hairstyling.
PURE BLEACH
This high-performing dust free hair bleaching powder range is perfectly easy and safe to use. It includes Nine Plus Blue, for strong lightening, which will lift up to nine levels with a processing time of a maximum of 40 minutes. Also available in Classic White, and ammonia free White and Blue Bleach.
PURE CRAZY
Vibrant colour which can also be mixed is for the young at heart wishing to make a statement. Pure Crazy is vivid, mind blowing colour to stop a nation.
HAIR CARE OPTIONS
The Legerity styling range is the complete range for every styling need and includes a hair cream, shampoo, mask, oil, styling cream and balm. Also Screen Advanced is a delicate line, with nourishing Advanced Boosting Complex and Repair with exclusive KTComplex for damaged or sensitive hair. Lastly, the Purest range is exclusively made with certified organic and natural ingredients.
This edited article was originally published in INSTYLE Professional, Australia’s leading hairdressing industry magazine.
Screen is exclusively imported and distributed in Australia by Dateline Imports P/L. For more information on
Screen please speak to your Dateline Imports rep or
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