As a leader in eco conscious haircare, Malibu C achieved great success at the Global Green Beauty Awards 2024, where the brand was recognised for its commitment to sustainability with its new EcoBlu packaging . This innovative, eco-friendly packaging will be arriving on Australian shores in 2025.
As trailblazers of wellness solutions in the beauty industry since 1985, Malibu C has been committed to solving problems for every human being using nature-inspired, patented technologies. With haircare collections featuring the most potent form of crystallised ascorbic acid (vitamin C), Malibu C is a professional haircare brand based in science. Made in the USA, Malibu C is created with formulas that are 100% vegan and cruelty-free, without gluten, parabens, sulphates, or preservatives. In addition to this, Malibu C has placed a focus on recyclable packaging and a move towards sustainability.
Malibu C has created EcoBlu packaging made from 98% recycled materials and designed with Eco-One technology. The use of Eco-One enhances the biodegradation of plastic bottles into biogas (can be converted into energy), carbon dioxide and inert humus (makes soil richer). Independent ASTM D5511 tests that represent biologically active landfills on representative packages have shown 60.6% biodegradation in just 388 days! Eco-One has already revolutionised the food packaging, apparel and footwear industries, and Malibu C is paving the way for more sustainable practices within the hair and beauty industry with this innovation.
In September of 2024, Malibu C was recognised at the Global Green Beauty Awards , with EcoBlu taking home three prestigious awards:
- Best Biodegradable Packaging – Silver
- Most Sustainable Packaging – Bronze
- Best Green Haircare Brand – Bronze(for Malibu C overall)
"We are incredibly honoured to be recognised by the Global Green Beauty Awards. These awards underscore our commitment to sustainability and innovation, and we are proud to lead the way in delivering clean beauty solutions that are both effective and environmentally responsible,” said Loretta Mottram, CEO of Malibu C, to Beauty Launchpad.
As sustainability becomes more prevalent in the Australian hair and beauty industry, stylists and clients alike are searching for more ways to support the environment and reduce their salon waste. With the arrival of the EcoBlu packaging in Australia in 2025, Malibu C will empower stylists with a cleaner, more sustainable professional haircare solution.
Malibu C's success at the Global Green Beauty Awards 2024 is a testament to its unwavering commitment to sustainability. Malibu C has consistently prioritised both professionals and the planet, by ensuring all products are created with wellness in mind, are 100% vegan and provide formulas free from sulphate, gluten, parabens and preservatives. This step forward with EcoBlu packaging sets a higher standard for haircare brands worldwide.
For further information on how to incorporate Malibu C haircare into your business, including stockist details, please contact us.
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